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Vantedge Group provides a full complement of proven market research and analytics services to deliver the depth of insights required to make confident decisions. Each service offering has been specifically designed to support one of the three primary growth drivers for successful businesses – Customer Acquisition, Customer Retention and Customer Growth.
Whether enhancing an insights project with sophisticated segmentation, choice modeling or driver analyses, or modeling your existing customer data bases and information sources in order to produce valuable and usable intelligence, Vantedge Research and Analytic services deliver superior results.
The Vantedge Research & Analytics team is comprised of world class talent that blends the academic strength of PhD's, Masters in Economics and MBA’s with the practical knowledge of frontline business leaders to ensure each project benefits from broad-based skills collaboration.
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Vantedge Group Research & Analytics offerings include:
- Market Segmentation
- Target Buyer Profiles
- Driver Analysis
- Needs Assessment
- Offer/Price/Channel Optimization
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- Customer Segmentation
- Customer Pulse
- Satisfaction Scores
- Net Promoter Analysis
- Customer Defection Analysis
- Predictive Churn Models
- Cross-sell/
Up-sell Models
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- Concept Testing
- Product Evaluation
- Price Testing & Optimization
- Share of Wallet
- Up-Sell / Cross-Sell Analysis
- Next Product to Buy Models
- Purchase Interest & Intent Analysis
- Key Driver Analysis
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