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Posted on Tuesday, November 8, 2011 4:11 PM by rziegler
Voice of the Customer (VOC) programs and activities are making a resurgence as 86% of executives view customer experience to be a top strategic priority for 2012.So how do you position your company to make the most of your VOC program?Following are the 5...
Posted on Monday, February 7, 2011 2:46 PM by rziegler
In its most recent survey of over 300 business executives, The Institute for the Study of Business Markets (ISBM) uncovers the increasing importance marketing executives are placing on developing their organizations to create high-value relationships that...
Posted on Wednesday, November 17, 2010 11:33 AM by rziegler
Customer 2.0 is a reality - enabling a new level of customer choice and empowerment. Following are two resources to help you position your organization to capitalize on this important market dynamic:1. "Succeeding In The Customer-Driven Economy...
Posted on Wednesday, May 5, 2010 12:47 PM by rziegler
Bright spots are emerging across the economic landscape as companies begin to dig out from the malaise and get on the growth track. That’s a welcome sign after nearly two years of retreating into cost control measures that have shrunk many companies to a...
Posted on Monday, May 3, 2010 12:34 PM by rziegler
The complexity of today’s business environment creates significant new customer satisfaction challenges. Many companies, by their own admission, believe they have failed to truly understand what specifically drives importance and value within their...
Posted on Sunday, January 24, 2010 7:50 AM by rziegler
Only 18% of CEO’s report they are very satisfied with their marketing departments…50%-75% of marketing expenditures have no discernible impact on company performance…and 67% of marketers say they don’t have the necessary tools to...
Posted on Monday, December 28, 2009 8:40 AM by rziegler
In today's digital world, companies have no shortage of data...Websites, CRM systems, marketing databases all serve to produce mountains of information. However, very few companies have turned that data mountain into meaningful intelligence.Case in Point...
Posted on Saturday, November 14, 2009 9:25 AM by rziegler
Albert Einstein's famous quote defines insanity as "doing the same thing over and over again and expecting different results".This practice appears to be alive and well in many marketing organizations. WHY??!!When we ask marketing executives,...
Posted on Monday, October 19, 2009 8:37 PM by rziegler
As companies look for ways to achieve their objectives in 2010, Customer Intelligence provides some powerful opportunities. Industry experts such as Aberdeen Group have linked companies that deploy customer intelligence initiatives with 25% or greater...
Posted on Friday, June 19, 2009 4:00 PM by rziegler
With the day-to-day pressures of supporting sales and marketing initiatives, many miss the opportunity to learn from the results of their efforts. Providing an objective means to monitor performance and optimize marketing campaigns is essential to...
Is your company positioned to optimize its relationships?