CENTER LOGINVantedge Group Blog
Posted on Sunday, January 24, 2010 7:50 AM by rziegler
Only 18% of CEO’s report they are very satisfied with their marketing departments…50%-75% of marketing expenditures have no discernible impact on company performance…and 67% of marketers say they don’t have the necessary tools to...
Posted on Saturday, November 14, 2009 9:25 AM by rziegler
Albert Einstein's famous quote defines insanity as "doing the same thing over and over again and expecting different results".This practice appears to be alive and well in many marketing organizations. WHY??!!When we ask marketing executives,...
Posted on Friday, June 19, 2009 4:00 PM by rziegler
With the day-to-day pressures of supporting sales and marketing initiatives, many miss the opportunity to learn from the results of their efforts. Providing an objective means to monitor performance and optimize marketing campaigns is essential to...
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