Customer Intelligence Management

As companies look for ways to achieve their objectives in 2010, Customer Intelligence provides some powerful opportunities. Industry experts such as Aberdeen Group have linked companies that deploy customer intelligence initiatives with 25% or greater year-over-year performance improvements in customer acquisition, revenue and retention.

Customer Intelligence helps organizations build and grow more profitable customer relationships by gathering, analyzing and exploiting information. As we've discussed on this blog before, most companies have no shortage of customer data. It really comes down to being able to centralize the data and transform it into usable and valuable intelligence that can fuel decisions regarding customer acquisition, customer growth and customer retention.

Traditionally Customer Intelligence solutions have required large upfront expenditures and lots of resources to manage and maintain them. However, many Customer Intelligence leaders are now turning to service models where the data cleansing, transformation, modeling and mining functions are performed by a service provider who delivers customized output in the form of customer profiles, performance reports and alert notifications.

So now there really is no reason not to take advantage of Customer Intelligence to improve your business. Start getting more from the data you already have and position yourself for a strong 2010.

- Read Ziegler is the founder and president of Vantedge Group