Intelligent Marketing

Only 18% of CEO’s report they are very satisfied with their marketing departments…50%-75% of marketing expenditures have no discernible impact on company performance…and 67% of marketers say they don’t have the necessary tools to manage and optimize their marketing investments.

So it’s no wonder the Marketing Confidence Index continues to decline.

The good news is that these trends can be reversed, returning the marketer to a powerful position that generates measurable revenue and profitability improvements.

The key – INTELLIGENT MARKETING.

Successful marketing prioritizes BRAINS not brawn. Greater spending or better creative does not compensate for a poorly defined target audience or messaging strategy. It’s the equivalent of treasure hunting without a map. The end result is wasted resource and “hit or miss” success rates.

5 Simple Questions for Intelligent Marketing – Challenge your team to get definitive answers to the following before spending your first dollar on marketing initiatives:

(1) Which segments of the market will provide the greatest opportunity?
(2) What specific characteristics distinguish these segments from others?
(3) What motivates these segments to gain interest and make purchases?
(4) What is the best way to reach and influence these target segments?
(5) How will we gauge success and measure it?

If you take the time up front to “Get Smart”, I believe you will be very satisfied with your results and on the road to restoring confidence in the marketing function.

- Read Ziegler is the founder, president & CEO of Vantedge Group.