Vantedge leverages decades of combined marketing experience to offer comprehensive expertise guiding investments in sponsorship opportunities. A well-researched, thorough and transparent organization, we offer a one-stop shop for all things sponsorship.

Sponsors spent an estimated $22.4B in North America (more than $60B globally) in 2016, up 19% from 2012. As such, today’s growing market requires brands to consider sponsorship investment as a competitive necessity.

Total North American Sponsorship Spending

Projected Shares of North American Sponsorship Market

Source: Sponsorship.com

Strategy

  • Insights born from granular, empirical analysis
  • Utilization of past performance and available comparables to determine attainable campaign goals
  • End-to-end relationship building
  • Buy- and sell-side expertise

Strategy

  • Insights born from granular, empirical analysis
  • Utilization of past performance and available comparables to determine attainable campaign goals
  • End-to-end relationship building
  • Buy- and sell-side expertise

Market Research

  • Efficient conversion from primary data collection to actionable insights
  • Access to industry-leading data aggregation services
  • Incorporation of leading-edge technologies to augment impact tracking capabilities
  • Survey and focus group capabilities available where appropriate

Market Research

  • Efficient conversion from primary data collection to actionable insights
  • Access to industry-leading data aggregation services
  • Incorporation of leading-edge technologies to augment impact tracking capabilities
  • Survey and focus group capabilities available where appropriate

Partnership Alignment

  • Opportunity Identification – A consistently updated pipeline of upcoming deal expirations (including both overall entitlement and component elements)
  • Sponsor Diagnostic – An opportunity scoring methodology used to assess the connection between brand and property
  • Qualitative and quantitative support for strategic recommendations

Valuation & Tracking

  • Granular Valuation – A robust CPM methodology that provides clear, defensible value of all existing/potential assets
  • Portfolio Assessment – Evaluation of existing client portfolio and recommendations for improvement
  • Comparables Analysis – Overview of like sponsorships
  • Performance Tracking – Ongoing ROI-based support and analyses

Valuation & Tracking

  • Granular Valuation – A robust CPM methodology that provides clear, defensible value of all existing/potential assets
  • Portfolio Assessment – Evaluation of existing client portfolio and recommendations for improvement
  • Comparables Analysis – Overview of like sponsorships
  • Performance Tracking – Ongoing ROI-based support and analyses

Our team provides the following sponsorship services:

  • Strategy Consulting
  • Sponsorship Portfolio Analysis & Assessment
  • Customizable Diagnostic Toolkits
  • Partnership Alignment & Opportunity Scoring
  • Comprehensive Naming Rights Database
  • Primary & Secondary Market Research
  • Negotiation Consultation & Contract Review
  • Activation Performance & Optimization
  • And More!