CENTER LOGINCustomer Relationship OptimizationTM is Vantedge’s insights-driven approach to help companies transition from “managing” customer relationships and experiences to “optimizing” them in order to significantly increase customer value, longevity and ROI.
The CRO process produces:
- Clear understanding of customers’ value drivers
- Increased sales and marketing efficiency and effectiveness
- Customer-centric products, programs and strategies
- Improved customer engagement, value creation and revenue
- Predictable outcomes, accelerated growth and organizational performance
Our CRO methodology is based on three key components -- Assess, Align and Act:
- Assess – Develop a deeper and more robust understanding of the health of customer relationships, where insight is achieved across multiple listening channels and dimensions to identify and prioritize key relationship value drivers. This multi-dimensional diagnostic approach to assessment feeds the next element in the methodology – alignment.
- Align – Connect organizations, resources, investments and programs and focus each directly on the critical relationship drivers identified through assessment. Once alignment is achieved, the focus shifts to the next step – action.
- Act – Create a customer optimization roadmap – a guide that summarizes the findings from assessment and alignment and turns them into an overall plan of prescriptive action. Actions comprise both short-term and long-term initiatives, all identified and defined.
CRO Tools and Best Practices
Each phase of Vantedge’s CRO process is supported by proven tools and best practices that position companies for a new level of growth improvement:
- Vantedge Relationship IndexTM - a multi-dimensional diagnostic to assess customer and organization health across key relationship value driver categories and dimensions.
- Vantedge Relationship Index Scorecard - a comprehensive snapshot of insights and metrics to prioritize VRI findings and required actions for business improvement.
- CRO Workshop - a facilitated session to connect VRI findings with actions and establish implementation plans.
- CRO Roadmap & Action Plan - a prescriptive plan to guide relationship building initiatives, investments and programs throughout the organization.
- CRO Dashboard - an interactive, measurement and performance tool to gauge ongoing progress and optimization utilizing Vantedge's proprietary iQubeTM technology.
Contact Vantedge to learn more about how Customer Relationship Optimization can deliver benefits for your company.
Is your company positioned to optimize its relationships?