Vantedge Group

150 Interstate North Parkway, SE
Atlanta, GA 30339

Marketing & Brand Strategy

Vantedge is comprised of senior level market research, client-side marketing, and agency-side leadership professionals who know how to use insights derived from our diagnostics work to develop highly actionable and measurable marketing and brand strategies for our clients. We help our clients address a range of fundamental issues from Go-to-Market strategies to refinement of Brand Hierarchy and the creation of a compelling and differentiated Brand Voice.


  • Target Audience Definition
  • Geography
  • Seasonality
  • Competitive Set
  • Value Prop
  • Promotional Strategy
  • Outreach Strategy

Brand Hierarchy

  • Corporate & Product/Service/Business Unit Naming
  • Branded House - House of Brands Decisions
  • Master Brand and Sub-brand Nomenclature
  • Brand Lock-ups
  • Graphic Identity Refinement

Brand Voice

  • Messaging Strategy
  • Creative Brief
  • Creative Platform

Insights-driven strategies produce highly effective brands that drive measurable results and sustainable performance.