People

THE VANTEDGE TEAM

The Vantedge team is comprised of highly skilled professionals who provide superior capabilities, expertise and value to our clients.

Each client relationship is led by a senior member of Vantedge's team. Each senior member has over 15 years of first-hand experience successfully designing and implementing high-quality intelligence and relationship optimization strategies and programs for market leaders such as McKesson, Equifax, RelayHealth, S1, CheckFree/Fiserv, Briggs & Stratton and FIS Global.

LEADERSHIP

Read Ziegler - Managing Partner & Founder
Read is the Managing Partner and founder of Vantedge. Read has more than 20 years of experience as a business executive developing high performance sales & marketing teams in the communications, software, healthcare and technology industries. His first-hand experience provides the basis for many of Vantedge's innovative solutions including the Vantedge Relationship Index™ (VRI) and iQUBE™.

With particular expertise in developing intelligence-based acquisition marketing, customer loyalty, and product innovation strategies, Read has a passion for helping companies capture and activate market insights and supporting strategies that produce new opportunities for growth.

Read is an active member of the Atlanta community where he resides with his wife and two children.

ADVISORY BOARD

Anil Kaul
Anil is the CEO & co-founder of AbsolutData and a well known authority on Marketing Research and Analytics, with over 16 years of pure research experience in marketing, strategic consulting and quantitative modeling. Anil is a PhD in marketing from Cornell University. He gained valuable experience in consulting over 20 Fortune 500 companies during the 4 years he spent with McKinsey & Co. in New York. He has published many articles in leading management and academic journals such as McKinsey Quarterly, Marketing Science, Journal of Marketing Research and International Journal of Research in Marketing. One of his papers was nominated for "Paul Green Award" by the American Marketing Association. He has also addressed many gatherings at McKinsey & Co., Dartmouth College, Cornell University, Yale University, Columbia University and New York University.

Larry Keller
Larry Keller is the founder and CEO of VIA, an industry leader in the area of data visualization and intelligence. He is a data visualization evangelist who believes that his clients should experience the maximum benefits of not just technology but the challenges of the mind that each discovery brings. 

Bob May
Bob May has over twenty years experience in data warehousing and business intelligence. He brings a unique perspective, having held leadership positions in both marketing and technology organizations. His experience encompasses building and leading cross-functional organizations through all phases of application development and specifically data warehousing initiatives. Bob spent 22 years with SunTrust in Atlanta where he played a key role in the initial design and ongoing enhancement of SunTrust's analytic capabilities.

Jeff Darrey
Jeff is the CEO and founder of Marketing Associates a thirty year-old marketing, advertising and promotional communications firm that designs and implements strategic direct marketing, sales promotion, brand development and incentive programs for Fortune 500 companies such as AT&T, Chase, and IBM.

In addition to Marketing Associates, Jeff is involved as a founder or leader with numerous successful businesses including Indigo Coffee, First Citrus Community Bank, Way2Pay Financial Services and Envictus Corporation.

Jeff is also a committed supporter of his hometown of Tampa, Florida, serving as the founding director of Trinity Café, a not-for-profit restaurant that unconditionally serves homeless guests dinner at noontime each weekday.