Assess, benchmark and track the health of your marketing and sales initiatives to optimize performance.
Vantedge Performance DiagnosticsTM provide a multi-dimensional assessment to guide and drive your most vital business objectives:
Predictive and Prescriptive Performance Improvement...learn more
Brand Image & Awareness – BrandScoreTM
Provides a multi-dimensional, 360° assessment of your brand's image, performance, and competitive position. BrandScoreTM benchmarks is an essential tool for guiding brand strategy and positioning.
Customer Acquisition - BuyScoreTM
Vantedge's BuyScoreTM is used to provide a multi-dimensional assessment that identifies your "highest-opportunity" prospects and their specific drivers of purchase interest and intent.
A Buyer Opportunity Snapshot is also developed to summarize key profile information for each "high-opportunity" segment and guide highly-targeted sales & marketing initiatives.
Customer Experience - XScoreTM
XScoreTM is specifically designed to assess customer relationship health through an unparalleled level of multi-dimensional diagnostics that go far beyond simple satisfaction measurements or single-dimension Net Promoter scores. The VRI assesses attitudinal and behavioral strengths & weaknesses across five critical Relationship Value Driver categories and Performance Dimensions.
Output from the VRI is compiled into a Customer Snapshot that clearly defines key areas for improvement. Performance is measured and tracked through the an interactive performance dashboard and can be customized for executive and functional teams.
Product Innovation & Enhancement – ProductScoreTM
The ProductScoreTM identifies opportunities to maximize product value and relevance to drive greater ROI from new product introductions or existing product enhancements. VPI scores are translated into a ProductScorecardTM that provides the basis to:
- Target Best Potential Buyers
- Increase Relevance & Value
- Increase Purchase Intent
Social Influence & Engagement - SocialScoreTM
Social Relationship OptimizationTM process helps companies generate the influence and relationship value required to successfully engage customers and prospects via social media.
Vantedge's Social Relationship OptimizationTM process includes:
- Buyer Identification & Prioritization
- Influence & Relationship Diagnostics
- Optimization Roadmap & Action Plan
Marketing Effectiveness & Performance - MarketScoreTM
Sales & Marketing teams are constantly under fire to do more with less. Each dollar invested must yield a measurable return. Vantedge's MarketScoreTM helps companies proactively identify where best to spend their money in order to generate the greatest ROI.
The Marketing Optimization Roadmap uses the output from the diagnostic to develop an action plan that prioritizes initiatives and resources based on ROI, and serves to align the organization around a single set of high-return priorities.