Resources

Customer Relationship Optimization (CRO): The Driver of Top-Line Performance

2010 Business Marketers Survival Guide

Six Proven Steps to Growing Your Business Through Customer Intelligence

The Vantedge Group Blog
Share your thoughts, experiences and perspectives on customer intelligence & strategies for optimizing customer relationships.

The Customer Relationship Optimization (CRO) Forum
Join our LinkedIn Group to explore and exchange transformational thinking, strategies, and solutions with executive leaders. Increase the significance and value of your customer relationships, the ROI from your customer-facing investments, and your overall business performance.

Measuring the Strength of the Customer Relationship
Buyers and sellers strike deals that put them in relationships for years to come. But how do you measure the difference between a buyer that is satisfied and one that is truly invested in a relationship with you? Listen as Gartner analyst Richard Fouts and Read Ziegler - CEO of Vantedge Group - explain the promise of Customer Relationship Optimization and what it means for today's marketers.