Vantedge Relationship Index

The Vantedge Relationship Index is specifically designed to assess customer and organizational relationship health through an unparalleled level of multi-dimensional diagnostics that go far beyond simple satisfaction measurements or single-dimension Net Promoter scores. The VRI assesses attitudinal strengths across five critical Relationship Value Driver categories and Performance Dimensions. Performance dimensions are evaluated based on priority and performance.

The attitudinal output is combined with actual customer performance data, such as product/service usage, revenue and margin over time. Vantedge combines the attitudinal and behavioral outputs via a proprietary analytic formula to generate an overall VRI Score and supporting VRI Scorecard that highlights specific areas of strength and weakness across customers and the organization.

VRI scores can be benchmarked at various role and segment levels, as well as tracked over time, to drive continual improvement.