Our Promise

VANTEDGE’s mission is to arm challenger brands with timely, insight-rich guidance and innovative strategies that empower them to market with precision, to build lasting customer bonds, and to reach their marketing goals faster with less.

We do this through a true understanding of your customers’ needs. We believe in being your right hand, and guiding you with marketing intelligence, to position your brand to win.

Who We Are

VANTEDGE is an innovative leader in data-driven marketing performance, empowering challenger brands and household names such as Samsung, Cricket Wireless, Aflac, Coca-Cola, Georgia Power, Premier Healthcare and more.

Since 2005, VANTEDGE has been helping clients build smarter businesses that produce increased revenues, competitive leadership, high-value customer relationships and greater marketing effectiveness. VANTEDGE leverages a turn-key, service-based delivery model, coupled with a comprehensive portfolio of diagnostic tools and strategic business expertise, to provide superior capabilities while minimizing delivery times and client resource requirements. VANTEDGE is a wholly-owned subsidiary of Cooper Holdings, Inc. and works with clients across a variety of industries.

Our Team

Read Ziegler

President
Read Ziegler
770-226-5510

Read Ziegler

President

Read’s passion for helping companies has driven him for more than 25 years as a sales and marketing executive, company founder, and strategic advisor. He has developed high-performance sales & marketing strategies and initiatives for companies of all sizes in the communications, technology, financial services, manufacturing, CPG and healthcare industries.

Read founded VANTEDGE in 2005 and remains the primary visionary, guiding the company’s many innovative offerings and its quest as the leader in Data-Driven Marketing Performance.

Damon Samuel

VP, Marketing Analytics
Damon Samuel
678-213-5407

Damon Samuel

VP, Marketing Analytics

Damon brings nearly 20 years of marketing analytics experience to VANTEDGE. He regularly speaks publicly and has made major contributions to RCG Global, AT&T, IHG, Home Depot and Porsche. He was recognized by the Advertising Research Foundation as a top researcher in 2013 and was a board member of the Marketing Science Institute in 2015. Since being with VANTEDGE, he has already designed and made available two new, innovative marketing analytics offerings: Media Budget Allocator (MBA) and Revenue Accelerator (RVA). These products leverage cutting-edge analytic tools and standardized models in a packaged, service-based offering to deliver cost efficiencies and speed to insights previously unavailable to many marketers. His vision for these products is to “democratize data science.”

Nick Mentel

VP, Sponsorships
Nick Mentel
678-387-5627

Nick Mentel

VP, Sponsorships

Nick has more than 12 years of analytics experience having started his career with Lehman Brothers, Barclays Capital, and Deloitte Consulting. As Vice President of VANTEDGE Sports & Sponsorship, he oversees the needs of and delivers customized solutions for an array of Fortune 500 clients in a wide range of industries. Nick holds bachelor degrees in Business Administration and Spanish from the University of North Carolina and an MBA from the University of Pennsylvania’s Wharton School.

 

 

Mark Moore

GM, Real-Time Predictive Marketing (RPM)
Mark Moore
678-463-6522

Mark Moore

GM, Real-Time Predictive Marketing (RPM)

Mark has more than 20 years of experience within the financial services industry at a senior management level, heading up global corporate strategy, marketing strategy and execution, sales and business development. As General Manager of VANTEDGE Real-Time Predictive Marketing (RPM), Mark has drawn upon his experiences as a CMO within financial services to help solve “the last mile” for credit unions in terms of delivering an “always on” data-driven marketing service that integrates every element of an end-to-end solution: from predictive analytics to real-time delivery to ROI measurement.

Kelli Skodinski

RPM Senior Client Advisor
Kelli Skodinski
904-705-8992

Kelli Skodinski

RPM Senior Client Advisor

Kelli has more than 10 years of marketing experience, primarily focused on the financial services industry in a variety of roles. From behind the scenes support to direct interaction with clients, these experiences have helped Kelli truly understand the full scope of financial services. As Senior Client Advisor of VANTEDGE Real-Time Predictive Marketing (RPM), Kelli is responsible for partnering with and providing exemplary service to RPM clients, helping them to optimize their banking relationships and maximize ROI. Kelli is a proud graduate of Ball State University (B.S.) and Jacksonville University (MBA).

Grace Ramsey

Director, Social Insights & Strategy
Grace Ramsey
678-387-5612

Grace Ramsey

Director, Social Insights & Strategy

Grace graduated from Georgia Tech at the top of her class. She has considerable experience on both the direct and agency sides of the marketing industry. Her unique mix of analytical, strategic social media and creative abilities regularly manifests itself in stunning visualizations and valuable client insights.

Adam Kornuth

Business Development
Adam Kornuth
770-226-5533

Adam Kornuth

Business Development

Adam has more than 10 years of direct-client and agency experience in the analytics, marketing, sales, and business development space. As Head of Business Development for VANTEDGE and team lead for VIRTEX by VANTEDGETM product development and program management, he takes pride in simplifying and translating highly-technical and complex topics to cut through the noise, helping our clients achieve their marketing and business goals.

For help making every customer interaction count, contact us today!