VANTEDGE Sports & Sponsorship combines decades of brand and property relationships with leading-edge, proprietary valuation and diagnostic tools to offer you comprehensive expertise guiding investments in sponsorship opportunities. We are the thought leader in today’s sponsorship arena.

Sponsors spent an estimated $22.4B in North America (more than $60B globally) in 2016, up 19% from 2012. As such, today’s growing market requires brands to consider sponsorship investment as a competitive necessity.

Total North American Sponsorship Spending

Projected Shares of North American Sponsorship Market

Source: Sponsorship.com

STRATEGY

Capitalize on easy-to-digest, relevant insights and prescriptive guidance borne from granular, empirical analysis. Utilizing past performance and available comparables, our buy-/sell-side and relationship building expertise ensures your sponsorship investments are positioned for success.

STRATEGY

Capitalize on easy-to-digest, relevant insights and prescriptive guidance borne from granular, empirical analysis. Utilizing past performance and available comparables, our buy-/sell-side and relationship building expertise ensures your sponsorship investments are positioned for success.

MARKET RESEARCH

Gain timely, invaluable feedback from the right audience. With access to industry-leading data aggregation services and cutting-edge technologies, we handle the heavy lifting, so you don’t have to.

Market Research

Gain timely, invaluable feedback from the right audience. With access to industry-leading data aggregation services and cutting-edge technologies, we handle the heavy lifting, so you don’t have to.

PARTNERSHIP ALIGNMENT

Identify best-fit sponsorship opportunities and take advantage of our consistently-updated pipeline of upcoming deal expirations (including both overall entitlement and component elements). Weighing your priorities and using the proprietary VANTEDGE Sponsorship Scorecard, we assess the connection between your brand and prospective properties to maximize your sponsorship ROI.

VALUATION & TRACKING

Evaluate your existing sponsorship portfolio and potential opportunities. VANTEDGE’s decades of combined experience and robust CPM methodology arm you with transparent, defensible values and, where warranted, recommendations for improvement. Our Comparables Analysis allows you to benchmark performance against like sponsorships and ongoing ROI-based support empowers you to gain a competitive advantage…and keep it.

VALUATION & TRACKING

Evaluate your existing sponsorship portfolio and potential opportunities. VANTEDGE’s decades of combined experience and robust CPM methodology arm you with transparent, defensible values and, where warranted, recommendations for improvement. Our comparables analysis allows you to benchmark performance against like sponsorships and ongoing ROI-based support empowers you to gain a competitive advantage…and keep it.

WE PROVIDE THESE SPONSORSHIP SERVICES:

  • Strategy Consulting
  • Sponsorship Portfolio Analysis & Assessment
  • Customizable Diagnostic Toolkits
  • Partnership Alignment & Opportunity Scoring
  • Comprehensive Naming Rights Database
  • Primary & Secondary Market Research
  • Negotiation Consultation & Contract Review
  • Activation Performance & Optimization
  • And More!