VANTEDGE Sports & Sponsorship combines decades of brand and property relationships with leading-edge, proprietary valuation and diagnostic tools to offer you comprehensive expertise guiding investments in sponsorship opportunities. We are the thought leader in today’s sponsorship arena.

Sponsors spent an estimated $23.1B in North America (and more than $65B globally) in 2017, up 22% from 2012. As such, today’s growing market requires brands consider sponsorship investment as a competitive necessity.

Total North American Sponsorship Spending

Projected Shares of North American Sponsorship Market

Source: Sponsorship.com

STRATEGY

Capitalize on easy-to-digest, relevant insights and prescriptive guidance borne from granular, empirical analysis. Utilizing past performance and available comparables, our buy-/sell-side and relationship building expertise ensures your sponsorship investments are positioned for success.

STRATEGY

Capitalize on easy-to-digest, relevant insights and prescriptive guidance borne from granular, empirical analysis. Utilizing past performance and available comparables, our buy-/sell-side and relationship building expertise ensures your sponsorship investments are positioned for success.

MARKET RESEARCH

Gain timely, invaluable feedback from the right audience. With access to industry-leading data aggregation services and cutting-edge technologies, we handle the heavy lifting, so you don’t have to.

MARKET RESEARCH

Gain timely, invaluable feedback from the right audience. With access to industry-leading data aggregation services and cutting-edge technologies, we handle the heavy lifting, so you don’t have to.

PARTNERSHIP ALIGNMENT

Identify best-fit sponsorship opportunities and take advantage of our consistently-updated database of upcoming deal expirations (including both overall entitlement and component elements). Weighing your priorities and using the proprietary VANTEDGE Sponsorship Scorecard, we assess the connection between your brand and prospective properties to maximize your sponsorship ROI.

VALUATION & TRACKING

Evaluate your existing sponsorship portfolio and potential opportunities. VANTEDGE’s decades of combined experience and robust CPM methodology arm you with transparent, defensible values and, where warranted, recommendations for improvement. Our Comparables Analysis allows you to benchmark performance against like sponsorships and ongoing ROI-based support empowers you to gain a competitive advantage…and keep it.

VALUATION & TRACKING

Evaluate your existing sponsorship portfolio and potential opportunities. VANTEDGE’s decades of combined experience and robust CPM methodology arm you with transparent, defensible values and, where warranted, recommendations for improvement. Our comparables analysis allows you to benchmark performance against like sponsorships and ongoing ROI-based support empowers you to gain a competitive advantage…and keep it.

GEORGIA POWER FEATURED RESULTS

Portfolio Analysis Case Study – Georgia Power is one of the most active sports and entertainment sponsors in the state of Georgia and, arguably the Southeast. Krystal Anthony, Sports Marketing at Georgia Power, needed a partner to provide transparent, defensible guidance to maximize returns on a diverse, multi-year sponsorship portfolio. Learn more about the solution…

VIEW Georgia Power CASE STUDY

WE PROVIDE THESE SPONSORSHIP SOLUTIONS:

  • Strategy Consulting
  • Sponsorship Portfolio Analysis & Assessment
  • Customizable Diagnostic Toolkits
  • Partnership Alignment & Opportunity Scoring
  • Comprehensive Naming Rights Database
  • Primary & Secondary Market Research
  • Negotiation Consultation & Contract Review
  • Activation Performance & Optimization
  • And More!