VANTEDGE Strategic Social guides you to smarter social marketing decisions using a data-inspired insights-focused approach, fueled by real-time analytics, in-depth diagnostics, and custom score metrics to ensure your brand’s goals and social efforts are optimally aligned.
BRAND PERCEPTION SNAPSHOT
Led by real-time analytics, the VANTEDGE Brand Perception Snapshot establishes your true brand perception, with a 360-degree view of your brand’s identity, including follower profile analysis (Who are they? Where are they? What are they interested in?), fan conversation trends/topics, social content performance, optimization and more.
IMAGE & INFLUENCE ANALYSIS
Using multi-dimensional social diagnostics, the VANTEDGE Image & Influence Analysis helps you discover talent that aligns best with your brand. With custom score components, we analyze social influencers & talent based on your business goals & brand values.
DIGITAL INSIGHTS & PERFORMANCE OPTIMIZATION
Based on digital campaign measurement and thorough social research, the VANTEDGE Digital Insights & Performance Optimization utilizes a detailed quantitative & qualitative approach that enables you to view program/research results from a strategic standpoint with key learnings & recommendations.